Short Messaging Service or SMS has become the fastest, easiest and the most convenient way to communicate today. From a simple message to a friend, to confirming/ canceling meetings, having confrontations without having to face the person, sending across greetings, to downloading jokes, tunes, pictures, songs and so on, SMS has emerged as a multi-usage communication mode across ages and purposes.

Television Channels like Discovery and Star Plus have realised the potential of the mobile as an alternative medium to hook the viewer. What started as a trickle in 2002 initiated by music channels like MTV, etc, Aaj Tak, has suddenly turned into a flood in the last few months.
From zany ringtones to budget snippets, from voting for your favorite pop star to finding out the best deal going in the neighborhood music store, everything is now just an SMS away. The public has been inundated with SMS oriented contests. From deciding the final contestants at the Miss India pageant to the Indian Idol, the viewers have been made to feel part of the program. Know the answer to the KBC question, sms the answer, who knows, you could be the lucky winner!!
Text messaging is an effective way of spreading news quickly like the recent bomb blasts in New Delhi. It was used to gather public support like in the Jessica Lal case when the accused was acquitted and managed to create enough public outrage.

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What do you think about the increased use of the short messaging service? Do you think it is too impersonal or do you think it is very necessary in our day-to-day routine? Write to us and you could find the best of the best on our website, www.netfundu.com.